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NKE:沈阳设厂,看好中国市场

发布时间:2017-08-14 09:35:15

--------访NKE奥地利总经理Thomas Witzler



图为NKE奥地利Thomas Witzler总经理

  
  2017年7月1日,由安凯易奥地利有限公司和沈阳罕王精密轴承有限公司合资的“安凯易(沈阳)精密轴承制造有限公司”正式成立!  近日,佰联轴承网对安凯易奥地利有限公司总经理Thomas Witzler先生进行了访问,目的让大家对NKE以及NKE中国工厂有一个全新深入的认识。



  Bearing.cn: Firstly, we want to say:‘Congratulations for the set-up of NKE’s new plant in China --- NKE (Shenyang) Precision Bearings Manufacturing Co., Ltd! Would you please give us a brief introduction of this new plant?’

  佰联轴承网:首先让我们祝贺安凯易(沈阳)精密轴承制造有限公司隆重成立。作为一个新厂,想必大家还不是很了解,请您给大家先简单介绍一下沈阳工厂。

  Thomas Witzler:Thanks you for your congratulation. We are very happy not only proud to take the next step in expanding our production capabilities as a group, but also as a local manufacturer serving the Chinese market. The new factory will give us additional capacity in manufacturing of midsize to large bearings. Specifically ranging from 200 to 1200 mm in size (Outer diameter),in addition, can produce cylindrical/tapered and spherical rollers ranking from 10 to 100 mm。

  We will supplement our European production range also the product range for the Asia/Pacific market with these products.

  Thomas Witzler:感谢您的祝贺,我们也非常开心自豪!新厂将进一步提升NKE产品全球生产能力,另外NKE在中国的服务能力也会同步增强。新工厂将为集团增加中大型尺寸轴承的生产产能,尤其在外径范围从200毫米至1200毫米的轴承生产能力将大大加强,并可以批量生产直径10mm至100mm滚子,应用于短圆柱轴承,圆锥滚子轴承和球面调心滚子轴承。与此同时,这方面产能的提高将对我们欧洲市场以及亚太市场也是一个有力的补充。

  Bearing.cn: Could you please introduce to our Chinese customers about the main products of NKE Shenyang plant?  And which industry it will serve? And what’s the level of the products quality the plant can confirm?

  佰联轴承网:NKE沈阳工厂主要生产哪些产品,服务哪些行业领域?产品质量达到一个什么样的水平?请您为我们中国广大客户深入介绍一下。

  Thomas Witzler: NKE AUSTRIA is producing Premium class bearings for the industrial application market. NKE serves for not only OEMs but also aftermarket business. Our customers consider our products as an equivalent to SKF, Schaeffler or NSK products.

  From our factory in Shenyang we will serve in particular for our focus industries:

  ●Mechanical drives and gearboxes
  ●Electric drives
  ●Fluids, so pumps and compressors
  ●Wind energy with a strong focus on Asian markets
  ●Agri-Tech, where we have our focus in Europe

  This step is also important to serve our European OEM customers directly in China in their local factories. So we produce in the region for the region. NKE Shenyang will provide the same NKE Premium quality as we do in our other factories. The same auditing teams that audit our European factories will also audit our factories here in China. There is absolutely no difference. We have state of the art machinery including furnaces capable of bainitic and martensitic heat treatment.

  Thomas Witzler:安凯易(沈阳)精密轴承制造有限公司主要为工业应用市场提供高端轴承。公司不仅提供OEM服务,而且还为售后市场提供服务。并且客户们一致认为我们的产品与SKF,舍弗勒或NSK产品旗鼓相当。

  沈阳工厂产品主要面向的领域为:

  ●机械驱动和变速箱
  ●电驱动
  ●流体,泵和压缩机等
  ●风能领域
  ●农业机械领域(NKE在欧洲市场较为重点的领域)

  沈阳工厂也将为我们欧洲OEM客户在中国的工厂直接提供服务,以此做到:本地生产为本地服务。新厂将严格执行NKE奥地利质量标准,总部也委派同样的品质管控团队,所以产品质量不会有任何区别。新厂拥有最先进的生产设备以及热处理能力,包括贝氏体和马氏体的热处理炉。

  Bearing.cn: May we have the view about the current development of the bearing industry in China? And what‘s your expectation on the demand capacity of the bearing market in China?

  佰联轴承网:请问您对中国轴承工业目前的发展有何认识?您对中国轴承市场的需求能力有何判断?

  Thomas Witzler: China is already the manufacturing power house of the world. “Made in China 2025” will further increase this and develop the manufacturing basis into a product development force. This will not come over night and there will be winners and losers in this phase. On the production/supply side, we see an ongoing consolidation in the bearing industry. Out of about 1500 bearing manufacturing companies we estimate that about 100 will go out of business, change their focus or become a part of a large company.

  On the demand side, China is already accounting for 25% of the global bearing demand, excluding plain bearings, and fast growing. Nevertheless the market will develop further towards top quality products.

  Thomas Witzler:中国是世界的制造大国,“2025中国制造”将进一步推进生产力水平,把中国从生产基地转化成产品革新的新势力。当然,这不会在一夜之间发生,整个推进过程中肯定会产生成功者,也会淘汰掉失败者。在生产/供应方面,我们看到轴承行业正在进行整合,在如今1500家左右的轴承制造公司中,我们估计大约有100家左右将停产,企业面临转型或被大型公司兼并。

  以市场需求角度而言,中国轴承市场需求已经占据了全球的25%(其中不包括滑动轴承),并且这一需求会继续快速增长。不过,此类增长的需求将主要针对高品质的产品。

  Bearing.cn: Considering the competition of the China bearing market is extremely intense, what will be NKE’s marketing strategy to achieve the sustainable development in China?

  佰联轴承网:现在的中国轴承市场竞争是非常激烈,NKE要在中国取得持久发展,必须要深耕中国市场,请问NKE具体会采取哪些战略措施?

  Thomas Witzler:We want to leverage from our already existing customer base by providing excellent products and service to our customers and their factories in China. Secondly we can serve existing and future Chinese customers straight out of our new factories where we previously were supplying from our European factories, thus reducing delivery times but also allowing our customers to easily audit the local factories.

  We focus in specific industries and applications where we offer not only a plain product but decades of experience within the application. So we can help our customers with application engineering support, calculations and technical improvements. This also includes customized products that are optimized for the specific application.

  Thomas Witzler:我们将以现有的客户群为基础,通过我们中国的工厂为我们现有客户的中国工厂及客户提供优质的本地化产品及服务。其次,新厂将把现有的和未来的国内客户的供应渠道从欧洲转换到本地,提供本地供货和本地服务,从而缩短交货时间,并方便国内客户对本地工厂进行质量审核。

  我们专注于特定的行业及应用,我们不仅仅局限于提供产品,还有我们在这个行业几十年的应用经验。因此,我们可以帮助客户提供应用工程支持,计算和技术改进。这其中还包括针对特定应用进行优化的定制产品。

  Bearing.cn: NKE, a well-known brand with a long history, is originated in Austria and provides the service for the global bearing market, would you please tell us NKE's business layout in China and in the world?

  佰联轴承网:NKE是个知名的历史悠久的品牌,源自奥地利服务全球!您能介绍一下NKE的全球及中国地区的业务布局吗?

  Thomas Witzler: NKE AUSTRIA is relying on a long history of developing, designing and producing bearings that goes back to “SteyrWälzlager”. Today we are part of Fersa Group, a bearing manufacturing based in Zaragoza, Spain. Fersa itself has more than 50 years of bearing history and focuses today on the automotive sector. NKE AUSTRIA is positioned as the Premium brand in the industrial market. We are today selling in 85 countries with Germany as our strongest market.

  Having been in China market from 2008, NKE has successfully cooperated with many famous local enterprises in the fields of Wind Power, Mining, Gearbox, Electrical Machinery, New Energy Vehicle etc. With the set-up of the new plant in Shenyang, NKE’s supply capability and service level will be highly improved, therefore the local plant in China will be much helpful for our products and service to be drawn into more regions and applications in China industrial market.

  Thomas Witzler:NKE奥地利有限公司拥有悠久的开发,设计和生产轴承的历史,该历史可追溯到“SteyrWälzlager”时期。如今,我们是总部位于西班牙萨拉戈萨的轴承制造集团Fersa Group福赛集团中的一员,Fersa拥有50多年的轴承历史,主要业务为汽车轴承领域。NKE作为工业轴承领域的优质品牌目前在全球85个国家销售,其中,德国市场目前是我们最成熟及强大的市场。

  NKE在2008年就进入中国市场,在风电,矿山,齿轮箱,电机,新能源汽车等领域与国内众多知名企业展开合作。现随着NKE沈阳工厂的成立,无论是我们的产品供应能力还是服务能力都将得到全面提升。同时也有助于我们把产品和服务引入到更广泛的领域。

  Bearing.cn: Currently, China is thoroughly implementing the strategy of "Made in China 2025", so I would like to know your understanding of "Made in China 2025"?  And what will be the opportunities "China made 2025" will bring to NKE ?

  佰联轴承网:中国目前正深入实施《中国制造2025》发展战略,您能谈谈对《中国制造2025》的理解吗?《中国制造2025》会给NKE带来哪些发展机遇?

  Thomas Witzler: As briefly outlined before, "Made in China 2025" is the logic next step for the industrial sector in China moving from producing to innovating. Moving from manufacturing at competitive costs to creating new solutions and products. This will enable Chinese companies to better compete with the market leaders in the high end / premium segments. It will take some time and probably also adaptations in the various business models, companies run today. But I am deeply convinced, that this is the right step and that it will be successful.

  For us as NKE AUSTRIA it offers the chance to leverage from our engineering strength. As we are not only providing bearings but we are able to provide real technical solutions that solve customer problems and adds value to the customer’s product.

  Thomas Witzler:如前所述,“中国制造2025”是中国工业从生产转向创新的必要一步。这将是从极具竞争力的低成本生产到提供新产品和创新方案的极大转变。这将使中国企业跻身于与高端市场的行业领军者竞争的舞台。虽然这个转变需要时间,也有可能改变企业现有的经营模式,但我深信,这是正确的一步,这也终将会成功的。

  对于NKE而言,这无疑为我们提供了证明我们工程实力的机会。因为我们不仅提供轴承,而且我们能够提供真正的技术解决方案,帮助客户解决问题并为客户提供除产品本身以外的增值服务。




图为NKE沈阳工厂外景

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